All business owners must know these 10 unique selling propositions (USP), and you will know why your customers choose your business.

  1. What specifically do you do that’s truly different compared to competitors?
  2. How do you uniquely benefit your target market?
  3. Can you niche your target market in a way nobody else can or will?
  4. The opportunity gap. What void in the marketplace can you fulfill?
  5. Can you add personality in a way that nobody else can?
  6. Can you offer a superior guarantee?
  7. Can you deliver your product or service with exceptional speed?
  8. What do people hate about businesses in your category that you have the power to fix?
  9. Can you offer some kind of pricing advantage over your competitors?
  10. What king of special experience can you offer your customers?
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